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PLASTIC IS FOREVER

How often do you drink bottled water? Once in a blue moon? Once a week? Several times a day?

Bottled water has become so prevalent in our society, a lot of us don’t give it a second thought. But it was not that long ago that bottled water seemed, well, irrational. I mean… it’s water. Why would we pay 10,000 times more per gallon for it to come in a plastic container?

The idea that bottled water is cleaner, safer and better-tasting than tap water has fueled explosive sales in the United States. In 1976, the average person only drank about a gallon of bottled water per year, but by 2017, the Pacific Institute estimates that each person will consume more than 300 gallons of it annually.

For the bottled industry, that massive growth is clearly welcome news. But for everyone else, and especially for the environment — not so much. Because along with the upward trend in sales comes a number of serious issues that are becoming harder and harder to ignore. Not only is bottled water taking a toll on our pocketbooks, it’s become one of the biggest threats to our planet — adding significantly to carbon emissions, overflowing our landfills, and destroying our marine environment — leaving it up to us to answer, is it really worth the cost?

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